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Scale is very fun to play with. But should not be granted without proper vetting, & training.
When vetting your social hire, ask these questions: - what’s your philosophy behind building a social account (if they don’t have one then bad sign) - tell me about a social crisis you encountered and exactly what you did to overcome it (or what the outcome was) - give me one company who you think does a great job at social. What do they do well? If you ran social for them, what would you change? - what do you think most company accounts fail at doing when it comes to their brand social presence? - show me 3 social posts that you think are representative of your best work — then break down why they did well (or why you believe them to be good) - what’s your general community management strategy? How do you engage with customers? - in past social roles, what exactly were you responsible for, who did you report to in the marketing department, and what was the make up of the team (this is where you want to verify that they actually owned the accounts va playing a 10% role in content creation or supporting the main person who led the show)
RT @FrnkNlsn: Recommend these two books: well-written, very accessible and enjoyable to read!
Growth Coach｜Helping creators build their personal brand on X wechat official：PandaTalk8
The main differences between running social for a startup vs a billion-dollar company… 👇
(aside from compliance/legal of course) is that the mistakes are way more expensive. For the most part, you still have to be creative, consistent and a great social marketer.
RT @rohanpaul_ai: Fei-Fei Li (@drfeifei) on limitations of LLMs. "There's no language out there in nature. You don't go out in nature and…
Growth Coach｜Helping creators build their personal brand on X wechat official：PandaTalk8
Martinez you fool.
Founder | Author | Speaker Building @beltstripe I'm Not The Man Of Your Dreams. Your Imagination Wasn't This Great.
Important to choose benefits that are a magnet for a certain type of talent, not just anyone
📈 Leading Growth @GroqInc 📌 Prev @a16z @HubSpot @TheHustle 💻 Chronically online: https://t.co/AkbwhoTr0K 📘 Wrote https://t.co/w1DBDrOZdI 🎙 Podcast at @sydlis 👇