GTBank is one of the best marketing work ever done in Nigeria.
Across the 7Ps (Not 4), GTBank exhibited an impressive use of market and category insights to evolve distinctive UVP, brand platform and assets for market penetration and business scale.
Which indirectly shows how great they were with S-T-P (Market Segmentation, Targeting and Positioning) from get go.
Their marketing left nothing hanging. Product/service design & packaging, physical availability & accessibility, pricing, communications & integration with…
