4) events Most companies attend a bunch of events and just post pics of their activation. Boring. Yeah I get it, you gotta show people you were there and spent a bunch of money to be there but there’s so much more you can do. Go sit in some of the most popular sessions at the conference and take notes. Distill your notes into short tweets so that everyone who couldn’t attend it can still learn. Be sorta like an on the ground reporter who shares the gems for everyone on the timeline.
5) customer support If you’re operating at scale then you’re probably receiving dozens of questions a day via social, email, dms, etc. Yes, you should answer these as best as possible, but why not share some of the responses publicly? There are probably a bunch of other people who had similar questions but never got around to asking. Flesh out your responses and turn them into bite sized social posts, charts, videos, threads, etc.