开启时会模糊预览图，关闭后正常显示
“Can you run that past legal before posting”
creator & social strategist // ex @a16zcrypto, @linkedin, @snap
What not to do: - make every tweet about your product - only talk about the service that you offer - constantly shill your website - ignore you’re replies/community management - only use social for user acquisition/sales
creator & social strategist // ex @a16zcrypto, @linkedin, @snap
5) customer support If you’re operating at scale then you’re probably receiving dozens of questions a day via social, email, dms, etc. Yes, you should answer these as best as possible, but why not share some of the responses publicly? There are probably a bunch of other people who had similar questions but never got around to asking. Flesh out your responses and turn them into bite sized social posts, charts, videos, threads, etc.
creator & social strategist // ex @a16zcrypto, @linkedin, @snap
4) events Most companies attend a bunch of events and just post pics of their activation. Boring. Yeah I get it, you gotta show people you were there and spent a bunch of money to be there but there’s so much more you can do. Go sit in some of the most popular sessions at the conference and take notes. Distill your notes into short tweets so that everyone who couldn’t attend it can still learn. Be sorta like an on the ground reporter who shares the gems for everyone on the timeline.
5) customer support If you’re operating at scale then you’re probably receiving dozens of questions a day via social, email, dms, etc. Yes, you should answer these as best as possible, but why not share some of the responses publicly? There are probably a bunch of other people who had similar questions but never got around to asking. Flesh out your responses and turn them into bite sized social posts, charts, videos, threads, etc.
Most brands suck at social. Here are 5 types of content you should be posting: ⬇️
1) niche employee content Interview your employees who can speak directly to your customer. These people should be domain experts in their niche. Ask them questions that will pull out information that helps your community achieve their goals, inspires them, or makes them laugh. Turn all of this into threads, long form posts, memes, clips, etc. This gives them reach which helps them grow, then you can leverage their accounts for company comms down the line.
Thread
creator & social strategist // ex @a16zcrypto, @linkedin, @snap