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2/ The Business Fortress First, understand the machine. $ADBE's empire is built on two pillars, with 95% of its revenue coming from sticky, predictable subscriptions: 1️⃣ Digital Media (74% of revenue): The iconic Creative Cloud (Photoshop, Premiere) & Document Cloud (Acrobat, Sign). This segment alone boasts an $18.1 Billion Annualized Recurring Revenue (ARR). 2️⃣ Digital Experience (25% of revenue): A full enterprise suite for marketing, analytics, and e-commerce.