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How do you make a health app feel more friendly? You give it a soul. The first thing you see is Olive's cute mascot, animated in a very nice way. It's a strategic choice to make the experience feel personal 2/19

The first line of copy wants to hit you emotionally "We protect you and your family from hidden toxins." It's not about "scanning food." It's about safety, protection, and family. They sell the outcome, not the feature. 3/19