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creator, internet empires // ex @a16zcrypto, @linkedIn, @snap


1/ Founders should be Creators Maybe this isn't the case for every industry, but for the most part, founders should be creators themselves. Especially older founders (millennials) and up -- because these Gen Z founders are a different breed of entreprenerus. They are building distribution-first companies. Going viral on X, IG, TT, LI, and using that as jet fuel to bootstrap their initial customers. Also great to own your own voice and have a platform to defend yourself online if you need to. Having an online presence as a founder leads to sales, partnerships, user acquisition, customer feedback, investor interest, and more. Pick a platform and just be consistent. Find a coach or have someone on your team help you.


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