Selling to price sensitive customers is hard.
When someone says your product is expensive, it usually means:
1. It’s genuinely out of their budget. Eg: students, people in a developing country etc. Or:
2. They are not your target customers.
For people in #1, a good solution is to offer student discount. Or PPP price (Purchasing Power Parity).
For BoltAI, it lifts my revenue about 20-30% (compared to not offering it).
For people in #2, I think it’s best to accept the fact that they’re not our target customer.
Sometimes, it was because my marketing message was not good enough. That I wasn’t able to convey the value effectively.
I usually can convince them after a demo, or offer some more guidance.
But most of the time, it was just that they are simply not a good fit.
In this case, I’d try to ask more about themselves so I could tweak my positioning and targeting.
The worst kind of customer, I think, is someone who need a unique customization but aren’t willing to pay.
Especially when they think “it’s a simple feature, I can build it myself but I’m busy”.
I’d avoid them at all costs.
Just a funny dude building stuffs. Solo founder. Bootstrapping @Bolt__AI (https://t.co/jragKbfU8B) to $1B MRR. Expect memes.