Building a creator biz in public:
I went through a helpful re-prioritization exercise this weekend.
I found myself constantly context switching the past couple of months and needed to simplify how I spent my time/energy/mindshare.
Here's how I was spending my time before:
1. Consulting
2. Events
3. Newsletter
4. X
5. LinkedIn
6. YouTube
7. Operations
8. Pod promo
9. Pod prep
10. IG
Basically, a shit show of being on 24/7 and feeling like everything at the bottom of the list was not making progress
(jack of all trades, master of none -- in full effect here)
After re-structuring, prioritizing, and categorizing by buckets that move the biz forward,
Here's what I came up with:
Revenue drivers
1. Consulting
2. Partnerships
3. Events
Distribution
1. X
2. LinkedIn
3. Newsletter
–
4. YouTube → outsource operations
5. Podcast → outsource operations
6. Pod promo → bulk create + schedule
7. Pod Prep & Outreach → niche down and simplify
8. IG → deprioritize (or scheduling)
Experimental
- Farcaster/Base → testing phase
––
This will likely be an iterative process.
but one that every creator goes through
We try to do it all, and unless you have a specialized team to help, then it ends up being counterproductive overall.
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LMK if you like these types of posts, and I'll keep the series "Building a creator biz in public" going
Also open to answering questions along the way, so LMK if you got any.
🫡
creator, internet empires // ex @a16zcrypto, @linkedIn, @snap