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1/ Focus on the top 1-2 social platforms Ideally, this is where your target audience (customers, partners, users) is spending the most time/energy. Don’t try to be on 6 platforms at once just because you see other companies do this. It’s really tough to do and requires an entire social team to do it right. Hire 1-2 platform experts (or niche down your expertise to focus on just 1 platform that you can dominate). As a social marketing lead, I would rather have a few people working part-time (with each person owning a platform) than 1 person trying to do it all.


Cofounder and Head of Post Training @NousResearch, prev @StabilityAI Github: https://t.co/LZwHTUFwPq HuggingFace: https://t.co/sN2FFU8PVE


Founder/CEO @Gumroad


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Cofounder and Head of Post Training @NousResearch, prev @StabilityAI Github: https://t.co/LZwHTUFwPq HuggingFace: https://t.co/sN2FFU8PVE
