Social media predictions for 2026 1. The Tastemaker Era - Shift from "chasing algorithms" and "chasing traffic" to "chasing taste" and "chasing aesthetic leaders in niche circles". People no longer believe in "viral hits that everyone's using," but rather in: smaller accounts recommending creators who are like themselves/understand them. - Things I've co-created 2. User Mindset Fatigue with algorithms leads to a renewed struggle for "personal taste sovereignty." People are beginning to realize: "Algorithms are homogenizing my tastes." - So I took the initiative: to subscribe to Substack Join group chats/broadcast channels/private communities - Follow niche, low-follower but highly resonant creators 3. Response strategies of brands and practitioners - For brands: Learn to manage matrix accounts, micro-communities, third spaces, and co-creation activities. - Shifting from "brand broadcasting" to a comprehensive operation of "personality + scenario + atmosphere". - It places greater emphasis on psychological characteristics and fan culture, rather than just surface-level data statistics. - For creators/marketers: Aesthetic curation skills, storytelling skills, and offline curation and event operation skills will be more valuable. - If you can: "build a world" for someone, "create a vibe" - Convert this vibe into in-store visits, participation, and purchases. - You are the rarest type of person in 2026. Social media will not "die" in 2026. Instead, it has evolved from an "era of homogenized traffic" to an "era of taste and atmosphere economy". Individual eccentricities, private aesthetics, niche emotional bloggers, and offline third spaces will collectively reshape the relationship between brands and users.
Loading thread detail
Fetching the original tweets from X for a clean reading view.
Hang tight—this usually only takes a few seconds.