Most people believe that content marketing is purely based on mystical methods, but in fact, there are methodologies for content marketing. If you want to build a social media account and continuously publish content to promote your products, the core issue is building a sustainable content system. This content system needs content pillars, which are 3-5 focused content directions. Generally, a common content framework is: Pillar 1 - Industry Insights: Sharing industry trends, data, and perspectives. Pillar 2 - Problem Solving: User pain points + solutions (How your product helps). Pillar 3 - Behind the Scenes: Build in Public, the product development process. Pillar 4 - User Stories: Case studies, user feedback, usage scenarios. Pillar 5 - Personal Branding: Your perspectives, experiences, and lifestyle (building trust). Before these frameworks are established, a primary task is to identify the product's unique value proposition. Who exactly is this product designed for, and what problem does it solve through what solution? For example, Wanglaoji solved the problem of "being afraid of getting a sore throat" by "drinking Wanglaoji". The content pillar should always revolve around this unique value proposition; only in this way can the brand gradually gain strength through content. Once you find this unique value proposition, you can build your content framework around it, continuously produce content, build trust, and ultimately drive conversions.
Loading thread detail
Fetching the original tweets from X for a clean reading view.
Hang tight—this usually only takes a few seconds.