There's an old saying in the foreign startup community: the first time you start a business, focus on the product; the second time, focus on the distribution channels. But I think they are actually the same thing. Experienced people don't blindly chase growth; instead, they "engineer" growth. - Treat channels as products, designing, testing, and iterating them; - Treat the product as the engine of distribution (retention + spread = free traffic); - Quantify each step into replicable processes and metrics. Growth is not something you chase; it's something you design.
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