RT @lifesinger: When starting a tool-based product business, there's a consensus: it needs to be easy to use and get users to achieve an "aha moment" and pay as quickly as possible. This consensus is correct, but it's not very useful for starting a business. It's like someone telling you: "Eat healthily." This consensus also has a pitfall: it easily leads to oversimplification of the product. For example, creating a simple, easy-to-use little tool for a specific scenario. If…
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