Reddit just sued Perplexity and a bunch of scrapers (SerpApi, Oxylabs, AWMProxy). In the process they also exposed how SEO Stuff (seo-stuff.com) has been getting traffic + sales for customers from Perplexity (and ChatGPT) over the last 6 months. Now that it’s no longer a secret, let’s talk about it. But before we do... Want some cheat codes for landing in Perplexity + Google within 30 days? Just follow me + RT this + reply with "SEO Stuff Perplexity Cheat Codes" and I'll DM you. You must do all 3 for the DM. Alright, let's get into it. Reddit’s lawsuit claims Perplexity and its partners have been scraping Google’s search results to capture Reddit content indirectly, bypassing robots.txt restrictions. The most revealing bit from the complaint: Reddit apparently created a post that could only be crawled by Google, and within hours, Perplexity produced the content of that post. The only way Perplexity could have gotten that Reddit content, according to them, is if Perplexity and/or its co-defendants scraped Google SERPs and quickly incorporated that data into its answer engine. That tells us a lot. Perplexity (and the other AI search platforms) aren’t independently crawling the entire web in real time. They’re selectively pulling data from Google’s top results and pre-vetted authority domains, then embedding and scoring that content through their own ranking layers. Here’s what’s happening under the hood: Perplexity scrapes or queries Google SERPs to find fresh, high-ranking URLs. These URLs act as a feed for its own retrieval layer. That’s why visibility in Google directly translates to visibility in AI search. Retrieved content is chunked into embeddings. Perplexity (and ChatGPT) compute vector similarity between your content and a user’s query. Content with higher semantic alignment and clean structure (proper headings, concise answers, clear topic hierarchy) is prioritized. Domains already appearing in Google’s top results or linked from trusted sources receive a weighting boost. This explains why DR50+ backlinks still move the needle even in AI Search. Perplexity applies a time-decay variable similar to Google’s QDF scoring. The more recently a page was updated or re-indexed, the higher its visibility multiplier. That’s the exact system Reddit outlined in its lawsuit. And that’s exactly what SEO Stuff (https://t.co/wKpf0EILTx) was built around. Gold Plan (https://t.co/yEFyM0Ze7W) 10 AI Search-optimized articles + 3 DR50 backlinks per cycle. Articles are structured with high semantic density, clear markup, and snippet-first formatting, all factors that help AI crawlers parse and cite them quickly. PR backlinks from sites already appearing in AI search with legitimate, strong traffic. Premium Content Bundle (https://t.co/4CAnUt07PO) 60 topic-targeted, high-similarity articles updated on rolling cycles to stay inside AI visibility windows. This content is designed to appear in both Google’s index and Perplexity’s derivative index. Premium Backlink Bundle (https://t.co/Z9m9D7TjES) 3 DR50+ contextual backlinks from domains already cited by AI assistants, reinforcing trust and entity alignment. Perplexity and ChatGPT are not indexing the entire internet. They’re indexing Google’s version of it, selectively filtered through authority, structure, and freshness signals. That’s why SEO Stuff (https://t.co/wKpf0EILTx) customers who keep content fresh, semantically aligned, and consistently link-reinforced are the ones earning citations, traffic, and even direct conversions from AI search. If you want visibility in ChatGPT, Gemini, or Perplexity, you have to build for Google + AI ingestion, not Google alone. That’s been the SEO Stuff playbook since day one, and the Reddit lawsuit just happened to confirm it. Want some cheat codes for landing in Perplexity + Google within 30 days? Just follow me + RT this + reply with "SEO Stuff Perplexity Cheat Codes" and I'll DM you. You must do all 3 for the DM.
Just so no one thinks I'm only saying this stuff now, here is my post on this very topic from a few months ago:
Turn Google + ChatGPT + Perplexity into your top sales channels in Q4:
Here is the best free way to boost your traffic from ChatGPT and Perplexity: