4.4MILLION NAIRA IN 2 WEEKS; How We Helped A Client Achieve This Milestone By Spending Less Than 100K Naira on Facebook Ads (A step by step approach online marketers can follow whether you sell physical or digital products) cc: @victorydchair (A thread)
If you ask me, to make money online, you don't need anything that is complex ❌❌ It doesn't matter the business niche you are into. They all have one common general practice... I call it 'THE SIMPLE MARKETING BLUEPRINTS.' This can work for anyone, anywhere.
STEP 1: First, we defined the target audience of our client. The target audience are not those persons that are INTERESTED in what he sells. They are those that are INTERESTED and also have the ABILITY to BUY the products. Why?
Of what use is a target audience that are broke? ...and why have the contacts of people who will keep telling you 'I'll get back to you?' You go old 💔 This is something most persons need to consider when marketing their products.
His target audience? 🔥 They are between 23-45 years old. We observed that people below this age range are majorly students Only very few students could afford what we were selling 🔥 They lived in nice locations. We made sure our ads were not reaching those in the trenches🤣
🔥 And of course, we made sure they were interested in what we were selling - Electricals 🔥 We made sure those persons use airlines frequently or once in a while. I believe 'who no get money no dey use plane' So, who are your target audience? Where do they live? Define them
STEP 2: We created a very short video (Less than one minute), telling people what the brand is all about and how the brand can help them. Our message was very simple. 'We will help you save your money and secure your environment at night from thieves' E sharp!
In the video, we didn't tell them the price. We simply told them to click on the 'Learn More' button to have a conversation with us. When they do, the button brings them from Facebook to Whatsapp and our client chats with them, inviting them (those in Lagos) to his shop.
At first, it wasn't easy at all as we were doing 9-14 leads daily. But one thing was certain. Those few leads were quality leads. PS: A lead is a contact that is interested in your brand/business. So, he was getting leads daily... New day, new leads, new sales.. Compounding!
Some bought immediately. Some Waited for some days or a week.
Friends, when you generate leads, not all buy immediately. Only 3% buy from you immediately. This is where 'Leads Nurturing' comes in. For me, I nurture my leads using my whatsapp status. And our client does thesame too.
I have no problem with making sales. Those who don't buy today, will buy tomorrow. Here is what our client has to say.
Before we proceed, if you are learning something, you can follow me for more @digitalcjay I tweet about sales and marketing every single day.
Now, we use whatsapp only for now. We have generated over 400 leads so far and our client makes sales daily. You can simply model this. If you have a good phone, Install the whatsapp business app to start making money.
Lies That Are Limiting You 1. You need complex branding to grow your business online ❌ 2. You need complex copywriting and sales skills❌ 3. You need to be posting 3X daily on Instagram and Facebook ❌ 4. You need huge followership to make millions online ❌
While these are not completely bad, what you need is, 'LEADS GENERATION' ✅ Na the 'Koko' be this If you cannot generate leads, you cannot generate sales. No matter how good you are in this game.
Before I proceed, if you are learning something, kindly follow me @digitalcjay for more. I post quality content daily.
As for leads generation, you either learn it, or outsource it. For those who want to learn how to generate leads online, you can click here; 🔽
Now, if you are busy and you want to focus on other aspects of your business, you can send us a DM so we can talk. We can help you generate quality leads daily. Let's proceed.
Selling products online is very possible for you. You just don't have a strategy that works yet. As simple as Facebook/Whatsapp marketing integration is, it can change your business story for good. If you don't have money, use YouTube to learn the little you can.
Now, when you have mastered all these, look for a way to beat your competitors. Look for an edge over them. Your edge can be; 1. Free and fast delivery 2. Better customer service 3. More affordable products
I keep telling people. Don't go into business without an edge over others. I run a business of selling digital products online. My edge is affordability and easy to use templates. That's all.
When You Have the leads flowing in daily and you know your unique selling point, what's next? This is where you move to building 'DIGITAL REAL ESTATES' for your business. What do I mean? I'll reply in my next thread on Tuesday. Till then, retweet if you learn something.
Follow me for more @digitalcjay
Guys, here is one thing you need to take away. You cannot control how many sales you make daily. But you can control how many leads you generate daily. Start by 10 leads. Then scale to 15 and keep scaling. One thing is certain. Your earning will increase. This is simple!