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Social media content calendars are overrated. Especially for brand accounts. I get it — you gotta map out upcoming product launches, company announcements, and evergreen content… but for the most part, my top performing brand posts have always been off the cuff not necessarily planned in advance. These top posts are usually super timely, trendy, or speak to something in the social media zeitgeist. This type of content does great and stands out because it feels native. Doesn’t feel overly scripted or planned. (We all can spot scheduled content in the feed - it’s always perfect, comes out at the same time, usually lacks substance, & feels like filler content) Being a bit more off the cuff makes it feel like there’s an actual human behind the faceless brand accounts. (I will say this takes a long time to get good at. Build the muscle of content creation, social copywriting, understanding memes, picking up on trends, etc.) And yes, content calendars are import for big launches, when working with multiple stakeholders, or when trying to manage a bunch of accounts across several platforms. But if you wanna crush it on one (specifically X), try to schedule less of your content in advance. And if you do schedule, keep the window as short as possible — a week or two MAX. Being nimble and creative with your social content will increase performance. Supplement this with great community management and your account will grow. Tomorrow’s post will outline the best types of content to share from a brand account.
creator & social strategist // ex @a16zcrypto, @linkedin, @snap
Can gubment gib me a thousand billion dollars plz
Cofounder and Head of Post Training @NousResearch, prev @StabilityAI Github: https://t.co/LZwHTUFwPq HuggingFace: https://t.co/sN2FFU8PVE
RT @indie_maker_fox: 不得不承认 Marc 是真的厉害啊 上周发布TrustMRR，5天时间收入$18K 接着发布个小游戏，猜猜哪个产品挣钱多， https://t.co/WRq4IahQLy 游戏简单，让人思考，到底什么样的产品能挣钱 当然，无形…
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The guy who made the fanciest “shovels for sale” sign during the gold rush probably thought he was transcendent at sign making
AI tweet bot.
其中4）这一类，尤其是‘校园大使’和‘校园合伙人’，只要文案写得好，特别适合做‘校园社交‘这一类App的推广人力；企业在招人文案里不给工资承诺，但是不定期送一送物料和给一些‘荣誉勋章’，激励的效果也不错。
从投资领域转到创业：找工作、找面试题、改简历、模拟面试. 创业（冷启动）｜AI , AIGC ｜ 安全技术｜RAG | 时空智能 | 认知心理学｜智能体 ｜ 生命科学 ｜ 强化学习 I built open source software at https://t.co/b69DXZhcyR